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What are you afraid of?
What are you afraid of? What do you know you should be doing but don’t because of fear? Not because you don’t know how. Not because you don’t have the time or other resources. Simply because it scares...
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It’s not just what you say, it’s how you say it
When I was in high school, lifting weights in the gym, I remember a song that played over and over on the radio. You might remember, “I never promised you a rose garden” by country singer Lynn...
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Marvel’s new superhero is an attorney
Breaking news: Marvel’s new superhero is an attorney. Well, it should be. After all, attorneys do for their clients the same things Thor does for Asgardians, and we only think we’re gods. Clients want...
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It’s official: I’m running for President (but don’t vote for me)
No matter what you think about politics, there’s no question that it can be a great way to advance your professional career. You get to meet a lot of influential people. You get your name and face in...
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3 sure-fire ways to start a presentation
In any presentation or piece of writing, the first words spoken or written need to get your audience’s attention. Those first words are your headline. They tell people, “look at this–this is...
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The best way to close a presentation
Yesterday I talked about the best ways to open a presentation. Today, I want to talk about the best way to close a presentation. Many presentations close with a summary of the key points made during...
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Career day for fourth graders
Did you attend your child’s third or fourth grade class for career day? Do you remember explaining what a lawyer does and making it as interesting as possible? Tough to do when you’re competing with...
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My take on gun control
I have a very strong opinion on the gun control issue. I’d like to share it with you but I would be a fool if I did. I write about marketing, not politics or policy. Telling you my opinion on an...
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Stop trying to make everyone like you
Believe it or not, some people don’t like me. Okay, maybe it’s not me they don’t like, they don’t like my writing. They think my ideas “aren’t for them”. My writing style makes them uncomfortable. They...
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How well do you know your stuff?
A number of years ago I was in Texas attending an event related to one of my businesses. The room was filled with several hundred attendees waiting to hear the featured speaker who was scheduled to do...
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Create a better marketing message by keeping it simple
The best marketing messages are simple. They are easy to understand and easy to remember, and the ideas embodied in them affect the reader or listener on a basic emotional level. The same can be said...
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The case of the florescent green house slippers
I needed a new pair of house slippers and ordered a pair online. They arrived, I tried them on but didn’t like the fit. Back they went. I ordered a different brand and they fit alright but I...
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Maybe you should teach a class
CLE presenters don’t teach classes for the money. Why do they do it? Why should you? Here are 6 reasons you should consider teaching a continuing education course: It will make you a better lawyer....
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Do you talk too much?
Many lawyers are verbose. They use 100 words to explain something when five or ten will do. They “bury the lead” under paragraphs or pages of background information. They clear their throat for ten...
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The Bandwagon Effect
Psychologists tell us most people tend to think or act a certain way when they believe others are doing the same. They don’t want to make a mistake or miss out so they usually follow the crowd. The...
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Get to the point
The best presenters don’t begin their presentation by welcoming the audience or telling them they’re going to get a lot out the presentation. They start their presentation. That’s what people came to...
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Speaking of books. . .
If you read a lot of books, or want to, but are busy and can’t always justify the time to do it, as I recently struggled with, I’m going to make things a little easier for you by pointing out some...
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Before I tell you that, I want to tell you this
No. Don’t do that. You’ll get more readers reading and listeners listening—to your articles, presentations, newsletters, email, or posts on social—if you do one simple thing. Get to the point. I see...
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It just takes one
Public speaking at industry events and conferences has long been an effective way for lawyers to build their authority and reputation. But there are some challenges. You can’t just waltz in and expect...
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How to start a presentation
How do you start your presentations? Most people start by welcoming the audience and giving them a glimpse of what they are about to learn or hear. The problem with this is that the audience often...
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